The number of UK renters between the ages of 25-34 has almost doubled in the last decade. Knight Frank found the level of investment in Build to Rent / Co-Living will grow from £25bn in 2017 to £70bn in 2022 as pension funds and other investors race to pour money into purpose built blocks of homes for rent. We believe technology, the shared economy, service expectations and the transient nature of people’s lives means that the residential sector needs to dramatically transform to meet consumer demands.

We’re on a mission to build homes you don’t have to buy, with the lifestyle services of a hotel and vibrant communities all driven by a seamless digital platform.

Society intends to:

  • Create communities to improve our members' lives
  • Offer exceptional hospitality service at home
  • Use technology to make life easier and drive additional income to owners
  • Create buildings for all incomes and generations with community at their heart
  • Offer flexibility and security with short or long term contracts

Over the next year, we intend to open our first community in London and secure many others around the UK. We’re aiming for 10,000 apartments in 5 years.

What have we done so far?

Created a strong management team

The Co-Founders' previous experience as hoteliers covers nearly every aspect of the industry from operations, branding, acquisitions, digital, sales, marketing and design and construction. They most recently founded Yotel which was a pioneer of the micro hotel sector and dubbed the "Ipod of the hotel industry". In addition, they have a team from technology (Rightmove), residential (Foxtons) and Built to Rent (Get Living, Grainger, Countrywide).


Society is in final negotiations to sign its first community in Stratford which opens in August 2018. The development will include 200 apartments, 145 room hotel, sky gardens and two restaurant / bar areas. Upon successful completion of the deal, Society will manage and let the residential portion.

Society is also advising on two other projects across the UK with over 2,100 apartments in the pipeline. It is our goal to convert these to management agreements for Society.


We have scoped and built a prototype for our digital platform which we believe is unique within the rental residential sector.

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